Established in 1954 as the pioneer of industrial parts cleaning, with an installed base in excess of 14,000 systems, BUPI Golser still ranks among the market leaders in this segment 60 years later. BUPI Golser systems combine proven experience and expertise with cutting-edge innovation. The company’s new outward appearance reflects massive investments in the company’s facilities at Hallein, Austria, and underlines not only the sustainable philosophy of the premium manufacturer. With presentation opportunities ranging all the way to extensive cleaning runs in testing facilities, it supports customers in finding the right solution.
Since 1954, BUPI CLEANER® has been synonymous with long-lived, efficient part cleaning systems. At the production facility embedded in nature amid staggering mountain scenery just outside the city of Salzburg, the BUPI Golser Maschinenbau GmbH team fills the company’s philosophy with life day after day: Preserve proven experience and expertise, promote innovation.
THE NEW COLOURS OF CLEAN
The BUPI CLEANER® POWERTEC range of systems is a significant manifestation of this credo. While the time-tested cleaning method remained almost unchanged, all other parameters were completely redefined to optimise usability and reduced maintenance as well as minimise space requirements. Today, these systems are considered best in class in terms of longevity, energy efficiency and sustainability. Their user-friendly shape developed by leading industrial designers as well as their friendly colour scheme set new standards in exterior appearance.
“WITH MASSIVE INVESTMENTS IN OUR HALLEIN PLANT, WE REINFORCE THE COMPETITIVENESS OF OUR DESIGN AND PRODUCTION FACILITY FOR THE FUTURE.”
MARKUS GOLSER, MANAGING PARTNER OF BUPI GOLSER MASCHINENBAU GMBH
Fast decision-making processes give BUPI Golser the flexibility to swiftly react to changes in the marketplace. The image shows Markus Golser, managing partner (right) discussing details of a new design with technical manager, Markus Wischenbart.
CUSTOMER FOCUS AS AN ASSET
Since their spectacular introduction in 2006, the systems within the BUPI CLEANER® POWERTEC series have been undergoing continuous improvement and several models were added to the product range. Designing customised solutions is also part of the POWERTEC principle. “Improvement and further development of our systems rely on feedback from the markets” says Gerhard Bernauer, head of marketing at BUPI Golser Maschinenbau GmbH. “Our long-standing, reliable sales partners not only sell our systems but are our eyes and ears in the marketplace. The input they provide significantly influences our product design.”
“RE-LAUNCHING MARKETING ACTIVITIES, BUPI GOLSER BEST SUPPORTS THE EFFORTS OF ITS SALES PARTNERS AND THE SUSTAINED GROWTH OF THE COMPANY ON THE INDUSTRIAL PARTS CLEANING MARKET.”
GERHARD BERNAUER, HEAD OF MARKETING AT BUPI GOLSER MASCHINENBAU GMBH
www.bupicleaner.com is the appropriate visual representation of the future-oriented, resource efficient and environment-friendly company and a rich knowledge repository for all interested in industrial parts cleaning.
OUT OF THE SHADOW
To best support the efforts of our sales partners and consequently the sustained growth of the cleaning system manufacturer, BUPI Golser relaunched in-house marketing activities in 2014. The aim is to establish state of the art market communications. These marketing activities go far beyond designing new product brochures. The new BUPI Golser website at www.bupicleaner.com is not only the appropriate visual representation of the future-oriented, resource efficient and environment-friendly company. With detailed presentations of standard as well as custom systems and an interactive system configuration tool, it also doubles as a rich information repository for all interested in parts cleaning.
“WITH LONG-TERM TESTS DIRECTLY ON PROSPECTS’ PREMISES, THE MOBILE TESTING FACILITY DEVELOPED BY BUPI GOLSER AND RTG CLEANTEC PROVIDES A SOLID FOUNDATION FOR INVESTMENT DECISIONS.”
OLIVER GRÄTZ, MANAGING DIRECTOR OF RTG CLEANTEC GMBH
RTG Cleantec‘s mobile testing facility is equipped with a BUPI CLEANER® POWERTEC system as well as all measurement and analysis systems required to monitor the condition of the cleaning agent. It requires only electricity, compressed air and water and can be integrated with operational processes on site.
CONVINCING RESULTS IN TESTING FACILITIES
Presentation opportunities range all the way to practical trial runs and training sessions on BUPI CLEANER® POWERTEC systems with individually configured options, followed by scientific analyses of the results in testing facilities operated by BUPI Golser and its sales partners. BUPI Golser is the first supplier of industrial cleaning systems with a mobile testing facility for long-term tests on prospects’ premises. Equipped with a BUPI CLEANER® POWERTEC system as well as all measurement and analysis systems required to evaluate cleaning results, the testing facility in a trailer jointly developed with RTG Cleantec GmbH RTG Cleantec GmbH requires only electricity, compressed air and water and can be directly integrated with operational procedures on site.